Social Media Marketing To Sell Solar Panels

Based on captains of industry s experience in branding and marketing for renewable energy companies i ve put together this guide.

Social media marketing to sell solar panels.

The customers only require a solar product provider whom they can trust with their investment. Unlike buying ads or hiring a telemarketing vendor social media is free to use. Excellent incentive if your system is relatively young for your buyer. The warranty on solar panels is normally 25 years.

I m focusing specifically on massachusetts because as you ll see the local aspects of solar energy marketing are important although these tips can be customized for any state. Solar leases cause the most difficulty when owners of solar homes go to sell according to a colorado real estate agent who trains other professionals on solar home sales but that s only one of. By derick lila on july 24 2017 comments off on the top social media platforms for solar marketing. The article provides 10 powerful strategies for solar marketing.

Social media is especially valuable to solar companies because of the popularity of sustainable and alternative energy right now. Use social media advertising to extend your reach and get in front of prospects at the beginning of the buying cycle. The allure is the warranty. Age also matters when you re selling solar panels as a buying incentive.

It s important to give your sales team the knowledge and tools they need to balance these elements and be successful. Social media marketing is the practice of promoting your business on popular networks like facebook twitter and linkedin. The top social media platforms for solar marketing. When it comes to solar marketing the important things to consider are the goal of your online campaigns and your targeted audience.

Social media can be a powerful channel for installers to build trust in the market. This page is half website half social media updates. Create that presence with your facebook business page. Facebook is an online platform that your leads will be on so it s worth it to have a marketing presence there.

Younger solar systems do have more appeal to buyers. Solar marketing idea 8. Selling solar to a homeowner is both a high tech and high touch transaction.